|
The origin and heritage of the Naija Gifts Company is to be found in Nigeria, in West Africa. Nigeria is credited with being the most populous country in west Africa, and is fondly referred to by indigenes and settlers alike as "Naija".
The peoples of Africa, and Nigeria in particular, are renowned for their optimism, exuberance, warmth, generosity and zest for life. These qualities are reflected in the way people go about their daily lives but none more so than when a special occasion or event presents itself. Celebrations are wide ranging and long lasting. Occasions tinged with sorrow are re-focused onto happier and more joyful times. Above all however, is a realisation that it is these events and occasions that make up "life", and as such they should not be forgotten in time, but rather commemorated and immortalised. This is where the tradition of giving and exchanging commemorative gifts was conceived.
Technology and innovation have made the range and variety of gifts more sophisticated, but the personalisation and customisation processes are still mostly unique to us "Naija's" and our neighbours in West Africa. Our local printers, engravers and other artisans are amongst the most ingenious and proficient in the world, but remain a hidden talent.
Our missions here at Naija Gifts Company, is to showcase this local talent, keep the tradition alive for the increasing number of West Africans living outside their home continent, and at the same time, introduce the wider world to the deep, fulfilling joy that comes from the giving and exchange of personalised, commemorative gifts......Naija style!!!
|